Stop boosting posts. Start running campaigns.
The blue button is the most expensive habit in Bangladeshi marketing.
The boost button is easy, and that is the problem. It optimises for likes from people who were never going to buy, and it teaches nothing about what works.
A campaign starts with a goal you can count: orders, bookings, messages that turn into sales. It tests several creatives against each other, cuts the losers within days and puts the money behind the winners.
It also needs somewhere good to land. A product page that loads fast and answers the obvious questions will double the value of every taka you spend on ads.
None of this needs a bigger budget. It needs a plan, a week of patience and the discipline to read the numbers. Most brands we meet could cut their ad spend by a third and sell more.
