The logo is just the reminder.
People often ask for a new logo when what they want is a new reputation. A logo cannot do that on its own.
A brand is the sum of every experience: how fast you reply, how the parcel arrives, whether the product matches the photo. The visual identity is the shorthand that helps people remember those experiences.
Fix the promise first. Then design the identity that makes it easy to recognise.
The khata is giving way to a screen, and it has less to do with technology than with trust.
OFFSCRPT Desk
Renting your audience works until the landlord changes the rules.
OFFSCRPT Desk
When it makes sense to turn your idea into a subscription product, and when a spreadsheet is still the right answer.
OFFSCRPT Desk
Opinion on how remittances shape family spending and the hidden social costs behind the money migrants send home.
Siam Al Zaki
Laws alone won't protect girls from early sexualisation, child marriage and victim-blaming; societal change is needed to keep children safe.
Syeda Maisha Zahir
Iran and Pakistan have temporarily suspended movement and trade at the Gabd-Rimdan and Taftan crossings amid technical issues and security concerns.
OFFSCRPT Desk
